YouTube, Island Records, Interscope, and UMe have announced the relaunch of U2's Official YouTube Channel with weekly releases of the band's most iconic music videos and never before seen content on YouTube, all remastered at the highest standard.
Over the next year the band's music video catalogue will be remastered in HD and launched exclusively on YouTube in that format.
As new and remastered content is added, U2's YouTube channel will become a hub to celebrate the band's 40 year legacy and the evolution of their approach to video.
Highlights will include previously unreleased live, behind the scenes and remixed content, and some of the band's best known music videos upgraded to HD for the first time ever, up to 4K quality when possible.
The project will result in hundreds of new and upgraded videos being added to the channel, and a curated experience for fans to be able to explore the depth of the catalogue.
'We've worked with some incredible filmmakers and directors over the years,' says Edge. 'And it's always been a lot of fun. Like a lot of people, I'm partial to a tumble down a YouTube rabbit hole… I hope you enjoy.'
The first phase of the relaunch celebrates the upcoming 20th anniversary of All That You Can't Leave Behind with the re-release of "Stuck In A Moment You Can't Get Out Of" remastered in 4K as a premium music video (PMV) and premiering tomorrow.
What: Premiere of "Stuck In A Moment You Can't Get Out Of" in 4K PMV When: Friday, September 18 at 9 AM PT / 12 PM ET Where: U2 Official YouTube Channel
As Dublin welcomed President Obama to receive the freedom of the city last week, here's how U2 honoured the incoming President at the Washington DC Inauguration Concert in 2009.
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